I drive a BMW. There, I said it. It’s out in the open for
all to see, hear, interpret and judge. I drive a BMW and being a car guy this
can be difficult when talking with people who are not car people and sometimes
even with a fellow automotive lover. Whenever the inevitable question of ‘What
do you drive?’ arises I am never quite sure what to say. I feel like the old
make up commercial with the tag line ‘Don’t judge me because I am beautiful.’ I
want to scream, ‘Don’t judge me because I own a BMW.’ In my family we have a matching
pair of silver and gold Ford Escapes that my wife and children drive. I could
say I drive an Escape but two things plague me.
Second, I want to share my excitement
about driving a car that has been around since Nixon resigned and Gerald Ford
took over.
Unfortunately, many of the people I am speaking with not only don’t
know who those two Presidents are, they don’t even have a 1970’s birth date.
So why the angst? It’s because I do drive a BMW. You know, those
very expensive cars that well tanned, sunglass donning, fitness center going, tennis
skirt wearing, Starbuck’s loving people drive. The car that is considered the
Ultimate Driving Machine not because it can hold lateral Gs that will make a
Lifestyle Lift droop or can take off from a light that muscle cars can only
envy. I live in dread because BMW is synonymous with money. BMWs now define
giant navigation screens, heated seats, active cruise-control and pretty colors
like Mojave Metallic or Orion Silver with Dakota Venetian Beige leather
seating. You see a BMW is not only the Ultimate Driving Machine but also the
Ultimate Status Machine and, if the term still is in vogue, the Ultimate Yuppie
Machine.
When you own a BMW you have arrived, or at least have debt up to your
ears. You live in the neighborhood that requires a certain type of bark mulch
and your neighborhood meetings discuss how the new family, that doesn’t know any
better, actually left their four garbage cans by the edge of the driveway until
noon not one week, but two weeks in a row. When you own the Ultimate Driving
Machine you are often assumed to be
the Ultimate Snob.
As humans, we, including me, do often judge a book by its cover,
name or anything else we can use to put any item into a recognized category.
But I am not rich, live in a fancy neighborhood, play tennis or even belong to a gym. I just love cars! The more simple the
better and my cars are
not only cute but are the definition of simple. They don't have power windows, door locks, not
even power steering. In regards to air conditioning, officially one has it.
Heated seats? On a 100 degree day in my home state of Alabama my vinyl seats
puts the best heated seats that Sweden can offer to shame. NVH materials? Who in
the world knows that that means but if hard vinyl, non-supportive seats and
enough road and wind noise that requires you to carry a bullhorn to talk to your
passengers represent the best of NVH, then my cars are Motor Trend’s Best in
Class. A classic BMW is as much an Ultimate Driving machine as any of the multiple
hundred horsepower, 22” wheel wearing, safety loaded cars that BMW produces
today just done in a different package. My old cars hearken back to a more simple
time, at least in car design, where you could feel the road and it required
full-time attention to keep your car in the center of the lane.
A time when sound proofing consisted of buying
better speakers and a great aftermarket stereo. In short, a time when a car was, well, I don’t know, a car.
Overtime I have slowly become more comfortable with owning my
little white vintage automobile. Now when I am asked what do I drive I will
reply, with still some hesitancy in my voice, ‘I drive a BMW’. I wait for the
look of ‘Oh yes, I should have guessed’. Once that look is over I follow up
with ‘It is not the BMW you are thinking of’ and I go on to explain what my car
is like. It is then that the non-car person and I can engage in a conversation.
Whether the person drives a Toyota Yaris, a Mercedes CLK Black or something in
between the discussion of what it is like to own and drive a 38 year old
Ultimate Driving Machine is interesting to almost anyone. Most people will say
‘My uncle owned one of them, he loved it.’ My hope is to educate? to enlighten? to make interesting to? the non-car person to help him or her better understand that a car is
more than a piece of transportation, or an accessory, but it is often part of a
heritage that has been built on cars, and people, from the past. Maybe the car
they are
driving now represents the heritage of cars yet to be built. My ultimate hope
is that maybe, just maybe, to convince that person to not simply judge someone
by the name of the car they own but instead about what that person knows about
the name of their car.
That’s the thing about cars…the name is just part of the
car…and the owner…
I fully understand where you're coming from John. I too drive a BMW, and even though you consider it a "modern" car, it is fourteen years old, has 144,000 miles, and cost me less than what I was paid for the 99 Miata that preceded it in my garage. That doesn't help the BMW stigma in the slightest of course...but I don't care. The BMW's primary purpose in life these days is a track car, but it still has it's interior and I commute in it regularly. I'm sure it will break my heart at some point via some sort of mechanical failure, but it really is a great car. I really enjoyed my Miata for the six+ years I owned it, and my son's hand-me-up Mini Cooper S is growing on me, but I think I love the BMW.
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